Home / Price report / Week of 28 September 2026

UK grocery prices: week of 28 September 2026

Week of 28 September 2026 · sampled 4 October 2026, compared to 27 September 2026 · published 5 October 2026

189,698 products compared across 13 UK stores for the week to 4 October 2026, against the week to 27 September 2026.

More products rose than fell this week: 16,769 rose against 6,510 that fell. No category moved much: Baby & Toddler shifted most, and across the 7,054 products compared there the median price was unchanged. ASDA came out cheapest in 6 of the 16 categories where Tesco, Sainsbury's, ASDA and Morrisons all carry a comparable basket, more than any of the other three. The single biggest fall was Disney SPIDEY & FRIENDS FLEECE BLANKET, down 70% from £10.00 to £3.00.

Biggest fallers

Product	Before	Now	Change
Disney Spidey & Friends Fleece Blanket Tesco	£10.00	£3.00	−70%

Biggest risers

Product	Before	Now	Change
Plant Based by ASDA 4 Meat-Free Koftas 240g ASDA	£1.00	£1.90	+90%
Naked Blue Machine Super Smoothie 750ml ASDA	£2.00	£3.76	+88%
Naked rainbow machine super smoothie 750ml ASDA	£2.00	£3.76	+88%
Naked Fire Machine Super Smoothie 750ml ASDA	£2.00	£3.76	+88%
Cirio Chopped Tomatoes 4X400g Ocado	£2.50	£4.70	+88%
McCain Quick Cook French Fries 750g Iceland	£1.60	£3.00	+87%
Carex Advanced Care Sea Minerals Antibacterial Hand Wash 250ml Tesco	£1.00	£1.90	+90%
MAM Feed & Soothe Set 0+ Months ASDA	£20.00	£37.98	+89%
Wahl Clipper Kit Combi Colour Pro ASDA	£25.00	£47.00	+88%
Nuby Cup Mighty Swig ASDA	£3.98	£7.48	+87%

Category price moves

Category	Products	Median change	Fell	Rose
Baby & Toddler	7054	0%	329	415
Books & Media	1012	0%	22	13
Bread & Baked Goods	4090	0%	263	185
Clothing & Accessories	3776	0%	18	0
Cooking Ingredients	11972	0%	367	296
Dairy & Milk Alternatives	4860	0%	242	213
Drinks & Beverages	14482	0%	444	525
Electricals & Tech	2210	0%	64	92
Frozen Foods	5568	0%	220	267
Fruits & Vegetables	3720	0%	79	121
Grains & Cereals	2843	0%	116	118
Health & Supplements	9112	0%	229	271
Home & Household	33103	0%	933	1595
Meat, Poultry & Seafood	6298	0%	163	214
Personal Care	50236	0%	1799	11458
Pet Care	5902	0%	281	166
Plant-Based	486	0%	17	24
Ready Meals	5379	0%	187	196
Snacks & Candy	9396	0%	396	250
Toys & Games	4384	0%	233	86
World Foods	2009	0%	84	82

Cheapest for a full basket

Category	Basket size	Cheapest	Dearest
Baby & Toddler	287	ASDA (£1560.85)	Morrisons (£1654.09)
Bread & Baked Goods	119	ASDA (£266.71)	Sainsbury's (£289.59)
Cooking Ingredients	617	Sainsbury's (£1483.61)	Morrisons (£1501.53)
Dairy & Milk Alternatives	295	ASDA (£650.73)	Sainsbury's (£681.75)
Drinks & Beverages	849	Tesco (£6042.88)	Morrisons (£6347.15)
Frozen Foods	178	Sainsbury's (£595.47)	Tesco (£646.99)
Grains & Cereals	160	Sainsbury's (£391.60)	Morrisons (£407.17)
Health & Supplements	272	ASDA (£1953.09)	Sainsbury's (£2035.78)
Home & Household	311	Tesco (£1577.05)	Morrisons (£1628.76)
Meat, Poultry & Seafood	40	Morrisons (£95.65)	Sainsbury's (£97.55)
Personal Care	965	ASDA (£5680.40)	Sainsbury's (£5915.76)
Pet Care	254	ASDA (£1431.97)	Sainsbury's (£1524.42)
Plant-Based	27	Tesco (£74.54)	Morrisons (£75.70)
Ready Meals	75	Morrisons (£155.25)	Sainsbury's (£162.35)
Snacks & Candy	363	Tesco (£815.97)	Sainsbury's (£847.35)
World Foods	80	Sainsbury's (£199.20)	ASDA (£206.07)

Methodology

Each week's price for a product is the price we had recorded for it on the Sunday of that week, taking the cheapest price across the full-catalogue stores that list it for sale. Only products with a recorded price in both the current and the comparison week are counted as compared. A product only appears in the biggest fallers or risers if its price the week before was at least £1.00, the change was at least 20p, a rise was no more than 90% and a fall no more than 70%, and it is a grocery or household product rather than a book, toy, clothing or electrical item, so that a single unreliable reading cannot headline the report. Within each list, groceries come before household, personal care, health and baby products. A category appears in the movement table only if at least 30 of its products were compared. The basket comparison covers Tesco, Sainsbury's, ASDA and Morrisons, and a category's basket is only the products all four of those stores carried that week, shown only where that basket reaches 20 products. This report is a weekly snapshot: the retailer's own site and the price at the checkout are authoritative.