Home / Price report / Week of 27 July 2026

UK grocery prices: week of 27 July 2026

Week of 27 July 2026 · sampled 2 August 2026, compared to 26 July 2026 · published 22 September 2026

174,973 products compared across 13 UK stores for the week to 2 August 2026, against the week to 26 July 2026.

More products fell than rose this week: 6,355 fell against 5,859 that rose. No category moved much: Baby & Toddler shifted most, and across the 3,786 products compared there the median price was unchanged. ASDA came out cheapest in 10 of the 16 categories where Tesco, Sainsbury's, ASDA and Morrisons all carry a comparable basket, more than any of the other three. The single biggest fall was YANKee CANDLe Yankee White Linen & Lace Reed Diffuser 90Ml, down 70% from £10.00 to £3.00.

Biggest fallers

Product	Before	Now	Change
YANKee CANDLe Yankee White Linen & Lace Reed Diffuser 90ml Tesco	£10.00	£3.00	−70%
Vileda PET PRO Electrostatic Brush Tesco	£5.00	£1.50	−70%

Biggest risers

Product	Before	Now	Change
Biotiful Cherry Kefir Yogurt Ocado	£1.32	£2.50	+89%
McCain Quick Cook French Fries 750g Iceland	£1.60	£3.00	+87%
Wilkinson Sword Hydro 5 Men’s 1 Razor + 9 Blade Refills pack Tesco	£13.20	£24.75	+87%
Wax Lyrical Large Jar Daisy Chains Waitrose	£8.00	£15.00	+87%
Wax Lyrical Reed Diffuser, Laundry Days Waitrose	£8.00	£15.00	+87%
Rimmel Match & Perfect Foundation Classicivory30ml ASDA	£4.00	£7.50	+87%
Rimmel Match & Perfect Foundation True Ivory 30ml ASDA	£4.00	£7.50	+87%
Rimmel Match Perfection Foundation 100 Ivory 30ml ASDA	£4.00	£7.50	+87%
Gillette Venus Dermaplaner Blade Refills 4 Pack ASDA	£7.50	£14.00	+86%
Sambucol kids gummies Sainsbury's	£6.12	£11.40	+86%

Category price moves

Category	Products	Median change	Fell	Rose
Baby & Toddler	3786	0%	144	187
Books & Media	7029	0%	20	10
Bread & Baked Goods	4566	0%	144	349
Clothing & Accessories	3514	0%	85	9
Cooking Ingredients	12499	0%	249	386
Dairy & Milk Alternatives	5503	0%	257	368
Drinks & Beverages	15704	0%	924	784
Electricals & Tech	1297	0%	46	10
Frozen Foods	5892	0%	240	296
Fruits & Vegetables	4124	0%	94	136
Grains & Cereals	2960	0%	42	69
Health & Supplements	5867	0%	248	234
Home & Household	40208	0%	1113	651
Meat, Poultry & Seafood	7565	0%	214	213
Personal Care	28074	0%	1835	1059
Pet Care	5624	0%	98	132
Plant-Based	566	0%	19	44
Ready Meals	6034	0%	162	258
Snacks & Candy	7681	0%	282	505
Toys & Games	4083	0%	60	57
World Foods	2272	0%	75	100

Cheapest for a full basket

Category	Basket size	Cheapest	Dearest
Baby & Toddler	276	ASDA (£1330.35)	Morrisons (£1453.18)
Bread & Baked Goods	118	ASDA (£256.47)	Sainsbury's (£278.25)
Cooking Ingredients	546	ASDA (£1295.46)	Morrisons (£1346.53)
Dairy & Milk Alternatives	291	Tesco (£639.71)	Morrisons (£671.02)
Drinks & Beverages	754	ASDA (£5415.00)	Morrisons (£5728.90)
Frozen Foods	177	ASDA (£612.61)	Sainsbury's (£628.55)
Grains & Cereals	141	Tesco (£334.49)	ASDA (£360.11)
Health & Supplements	258	ASDA (£2007.54)	Sainsbury's (£2067.48)
Home & Household	285	Tesco (£1481.28)	Sainsbury's (£1579.61)
Meat, Poultry & Seafood	55	Tesco (£135.90)	Morrisons (£143.70)
Personal Care	946	ASDA (£5912.15)	Sainsbury's (£6262.12)
Pet Care	212	ASDA (£1203.42)	Tesco (£1250.85)
Plant-Based	27	ASDA (£70.69)	Morrisons (£74.75)
Ready Meals	77	ASDA (£157.97)	Morrisons (£163.55)
Snacks & Candy	353	Tesco (£830.96)	Morrisons (£882.79)
World Foods	90	Tesco (£234.50)	Sainsbury's (£315.35)

Methodology

Each week's price for a product is the price we had recorded for it on the Sunday of that week, taking the cheapest price across the full-catalogue stores that list it for sale. Only products with a recorded price in both the current and the comparison week are counted as compared. A product only appears in the biggest fallers or risers if its price the week before was at least £1.00, the change was at least 20p, a rise was no more than 90% and a fall no more than 70%, and it is a grocery or household product rather than a book, toy, clothing or electrical item, so that a single unreliable reading cannot headline the report. Within each list, groceries come before household, personal care, health and baby products. A category appears in the movement table only if at least 30 of its products were compared. The basket comparison covers Tesco, Sainsbury's, ASDA and Morrisons, and a category's basket is only the products all four of those stores carried that week, shown only where that basket reaches 20 products. This report is a weekly snapshot: the retailer's own site and the price at the checkout are authoritative.