ASDA Rollback is supposed to deliver the lowest supermarket prices in the UK, but the deals rotate weekly and the best savings are usually on own-brand products you weren't planning to buy. We track ASDA prices across groceries, fresh food, household, drinks and frozen every day so you can spot genuine Rollbacks, Just Essentials deals, and 3 for 2 offers as they land. Compare ASDA against Tesco, Sainsbury's, Aldi and Morrisons in seconds and see whether the Rollback claim actually beats the rest this week. If an ASDA deal is worth the trip, you'll find it below.