Compared daily across 3 UK stores

Wisdom Sensitive + Whitening Toothpaste 100ml

100ml · £9.80/litre

All 3 stores

• ASDA£0.98£9.80/litre-Visit →
• B&M£1.00£10.00/litre+£0.02Visit →
• Savers£1.00£10.00/litre+£0.02Visit →

Across all stores in the last 60 days, the price ranged from £0.98 on 16 Oct 2026 to £1.00. Today's lowest price sits near the bottom of that range.

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• Sensodyne Rapid Relief Whitening Sensitive Toothpaste 75ml£3.48 at ASDA · £46.40/litre
• Sensodyne Sensitivity & Gum Whitening Toothpaste 75ml£3.75 at B&M · £50.00/litre
• Colgate Sensitive + Gum Strength Toothpaste 100ml£3.48 at ASDA · £34.80/litre
• Colgate Sensitive Instant Relief Repair + Gentle Whitening Toothpaste 100ml£3.49 at Savers · £34.90/litre
• Asda Sensitive Toothpaste 100ml£0.87 at ASDA · £8.70/litre · Cheaper per unit